Teen Vogue & L.e.i Model Citizen
The Challenge
L.e.i. and Teen Vogue teamed up to launch a national search for the next “model citizen” to star in the next L.e.i. ad campaign. The campaign called for girls ages 15-21 to
demonstrate how they exemplify the true meaning of L.e.i: Life, Energy, and Intelligence.
Our Strategy
Campus Entertainment provided Teen Vogue & L.e.i. a unique opportunity to bring to life the national campaign on select college campuses in key markets to drive student awareness and
generate submissions. Campus Entertainment secured two of the largest campuses in each target market: University of California Los Angeles (UCLA), and Florida International University (FIU). Each campus event featured private video audition booths for campus women to record a two minute video telling L.e.i. how they embodied life, energy, and intelligence. Contestants were entered to win a grand prize $100,000 scholarship to pursue their dreams and a
feature modeling spot in the next L.e.i. ad campaign.
Our Results
Thousands of impressions, approximately 200 video submissions in six hours, and national press coverage.
