Research
Effective college marketing means staying on top of data. Campus Entertainment’s relationship with NACA allows us to access large numbers of students from a diverse set of colleges and universities. We provide our clients with access to proprietary research conducted on campuses across the country including surveys and benchmarking data. We conduct strategic market research that obtains information and feedback from college students, and use the data to build powerful on-campus programs.
Quantitative
We’re uniquely positioned to offer a wide range of quantitative research programs, including observational and ethnographic studies, surveys, strategic market research and benchmarking data.
Qualitative
Our qualitative research offerings include copy and concept testing, test markets, interviews, focus groups, screenings and usability testing.
NACA Focus Groups
NACA events attract as many as 5,000 students from 450 campuses—all in one central location. That’s a lot of rich data just waiting to be collected through our exclusive focus groups.
Surveys
Learn how students perceive your brand or campaign using our custom surveys.