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Sharing. It was the first lesson you learned in kindergarten and it is what can make your brand stand out.  Social media is more than posting on Facebook or Twitter; it is about the power of conversation. Sharing is not only how Millennials connect with one another, but sharing is how they make their purchasing …

When individuals give of their time by volunteering, or donate to a cause, we call it “Giving Back.”  When corporations or brands do this it is called “Social Responsibility” or “Cause Marketing.”  We were first introduced to the term “Cause Related Marketing” by American Express in the early 1980′s.  Their campaign was designed to help …

Next time you are watching TV you might notice that as you are watching the commercials you see a little box in the corner that looks like the picture below. This box is alerting to you to activate the Shazam app on your smart phone.  The app identifies the audio playing in the commercial and …

Summer is in the air. If you listen closely, you can hear the music all around…. Electronic Dance Music that is….buzzing in college students’ ears. That’s right!  Looking for a way to make your brand go viral on college campuses this Fall? EDM might be the ticket. According to a recent NY Times article that …

When I was in college, the summertime was when you went to the beach or worked at the mall. Now, the summer is a time for college students to have valuable learning experiences outside of the classroom. According to a survey by the National Association of Colleges and Employers (NACE), 50% of employers would like …

I recently returned from the Bonnaroo Music Festival in Manchester, TN. Bonnaroo is one of the largest Music festivals in the world with more than 150 performers over 4 days on 8 stages.  This year’s acts ranged from Ludacris to Radiohead and everything in between. Even though I was there to experience the great music, …

There is a new trend in marketing that is fun, engaging, and is something for your brand to watch out for… augmented reality. AR is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. While Augmented Reality …

I recently attended the Event Marketing Summit (EMS) in Chicago and came away excited and encouraged by what brands are starting to recognize as critical to their marketing strategy.  Word of Mouth (WOM) and influencer marketing were strong and consistent themes coming from both agencies and brands.   Jeff Shroeder, CEO at Tremor, highlighted several …

It is a known fact that Millennials are constantly on the move and up-to-date on all the latest trends and technology but few examine how this plays into their lives on college campuses. Recently, I reviewed an interesting article about just that, a piece by Craig Lambert in Harvard Magazine titled “Nonstop: Today’s Superhero Undergraduates …

YouTube has announced a new plan to invest $100 million dollars to beef up its’ content on the web by adding channels showing professional entertainment like the Jay-Z concert it used to promote the announcement.  And, YouTube will be investing an additional $200 million dollars across Google’s entire network to promote the new channels and …