Chip Rives, CEO
As our CEO, Chip oversees the strategic direction of the business and the day-to-day operations of the company. He also manages a number of key corporate relationships and works with our creative team to develop concepts for our clients. He has over 18 years of experience in sports and entertainment marketing, and has worked at some of the top agencies in the industry. He’s managed sponsorships and developed promotional programs for a wide variety of brands including FIFA, John Hancock, Verizon, Liberty Mutual, EMC, Volkswagen, Stop & Shop, Fleet, Natixis Global Asset Management and Blue Cross, Blue Shield. He’s also created programs and negotiated sponsorships with Major League Baseball, National Hockey League, Major League Soccer, and the Atlantic 10 Conference.
Rives started his career at IMG as an agent on the PGA Tour, representing clients including Billy Andrade, Chris DiMarco, Jeff Maggert and Grant Waite. At IMG he also created and managed an event licensing division and the David Leadbetter Junior Golf Academy at the NBTA in Bradenton, FL. Rives then moved on to Arnold Communications, a large advertising agency in Boston, where he started Arnold Sports Marketing. In 1997, Arnold purchased Woolf Associates and Rives became the President of Sports and Entertainment Marketing of the agency. While there, he worked with corporate clients including John Hancock, Major League Baseball and Volkswagen. Rives later became the President of Lapham/Miller, an advertising agency focused on technology, healthcare, and university capital campaigns, where he worked with clients including EMC, Lernout & Hauspie, Compass USA and numerous universities and colleges. Rives founded TRP Sports and Entertainment in 2003 where he has developed sponsorship marketing strategies for clients like Liberty Mutual, Natixis Global Asset Management, John Hancock, Citizens Bank, and others. TRP has negotiated over $150 million in sponsorships in the past 5 years.
Rives attended Wake Forest University and went on to get his MBA from the Babcock Graduate School of Management at WFU. He was selected as 1987 Sports Illustrated Sportsman of the Year for his work in the community while a football player at WFU. Rives is the Chairman Emeritus of the Ad Club of Boston and serves on the Board of Advisors of the CitiCenter and is Chairman of the Board of Believe in Kids.