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| Research CE provides clients with access to proprietary research conducted on campuses across the country including surveys and benchmarking data. We conduct strategic market research through a partnership with Topic 101 that creatively obtains information and feedback from teens and college students and turns these findings into insights for our clients. Our existing research panel of college students provides fast, accurate feedback via online surveys. Our additional research capabilities include:€ Observational and ethnographic studies € Copy and concept testing € Focus groups € Test markets € Interviews € Usability testing CE¹s relationship with NACA allows us to access large numbers of students from a diverse set of universities at a single location. NACA events attract as many as 2,000 students from 450 campuses in one central location. Clients include Harvard University, Massachusetts Institute of Technology, Stride Rite, Timberland, Unilever and the United Way, along with advertising agencies, media companies, product design and graphic design firms. Program Development and ConsultingWhy create your own on-campus program when you can sponsor an existing event? CE creates marketing and sponsorship opportunities for our clients utilizing our database of existing campus programs and events at our 1,100 NACA Member Schools across the country. Programs range from weekly coffeehouse music series to major annual events like Homecoming and Spring Fling. Take our word for itŠa campus program already exists every potential sponsor. The majority of campus activities are not currently sponsored.Additional funding from the ³right² corporate partners is welcome. Typical on-campus program offerings include:Film seriesConcertsComedy eventsStudent contestsEducational programsLecturesAlcohol-alternative eventsHomecomingSpring weekendWinterfest CE also has the ability to connect brands with students at existing events including the annual NACA National Convention and 7 NACA Regional Conferences. Marketing Plan DevelopmentLet CE help develop a comprehensive plan to reach the college audience with your product or service. Our services include:Experiential marketingWord-of-MouthPromotionsSponsorship identification and negotiation € Customer acquisition € Street teams € Sampling |
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