It is springtime and that means college campuses are buzzing with activity. From Greek Week to Spring Fling, students are enjoying a wide-variety of events before classes end. Campuses are busy with intramural games, outdoor festivals, charity events and organization fairs. Students are busy with class projects, securing summer internships and, of course, studying in the sunshine. And it is a busy time at Campus Entertainment. We have designed fresh, fun and honest programs this semester for companies looking to increase brand awareness, promote a product or market a service. Because we understand college students, what trends they are setting, what’s happening on campus and what activities are the biggest and most popular, we are able to create unique word of mouth programs for clients such as Sun Drop and Pacsun. Campus Entertainment understands the challenges of college marketing during a busy time on campus and we know that peer-to-peer recommendations are the most significant driver of student purchasing decisions. Our word-of-mouth programs feature student promoters who can spread the word and start a buzz. They know their campus and they know how to partner with the spring events that everyone will be attending. We have a network of thousands of college students from campuses all over the country who are influential, involved and enthusiastic. They are trendsetters. They are smart and savvy. When they talk, their peers listen. Our student promoters are spending this spring working on their own turf, partnering with events that make college life unique to attract attention and spread the word about today’s biggest brands.
Laura Bundrick V.P. University Relations at Campus Entertainment