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Last week I attended the IEG Sponsorship Conference for the second time in as many years.  Keynote speakers included executives from leading brands including Coke, AT&T, Timberland, Gatorade, HP, Fed Ex, and many more. There were 3 very consistent themes that are worth highlighting.   Storytelling:  Brands that tell their “story” find success in connecting …

Every February, our strategic partner, The National Association for Campus Activities (NACA) holds their annual convention. This past week more than 1100 students, faculty and administrators from over 400 colleges and universities attended this year’s convention in Charlotte, NC.  For most attendees the convention is an opportunity to learn about and experience  some of the …