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Are you using Pinterest? You could be missing out. Pinterest is one of the fastest growing social media sites registering more than 10 million users. Described as a virtual scrapbook or bulletin board, it’s a simple concept with extraordinary results. Pinterest has created a forum for both consumers to indulge in their passions and businesses …

There are several moving forces and market conditions that have created this groundswell of interest in marketing to the consumer segment coined as Millennials. As Jack Loechner points out in his Research Brief, “Advertising to Millennials” this audience is considered by many to be such a valuable target for a few very simple reasons. First, …

Some of the top brands in the world have millions of fans or “likes” on Facebook, but you would be surprised to find out that of those total fans only about 1% actually engage with the brand beyond the initial “like”, according to a recent study by Enrenberg-Bass Institute. While surprising, this is not necessarily …